A new feature I just noticed today, is the option to rearrange and create a shortcut in the apps launcher in your Google account.
First, you must login to your Google account. I recommend you use Google Chrome.
Then, you can rearrange your apps by dragging them in the appropriate order.
You can also drag apps to the top part of the window or the first page, so that the most commonly used apps appear on the first. In my opinion, it is somewhat a shortcut because you do not have to select 'Even More Options', to go to the second page.
That's it! You just customized your apps launcher window.